Hi I'm LiuXin
Passionate about marketing and product development, with a continuous curiosity for emerging technologies and industry innovations.
Business Administration/ Bachelor/ GPA 4.72/5
Interned in the Marketing Department, primarily responsible for the editorial operation of the company's WeChat official account, as well as providing support related to offline new product roadshow activities
Responsible for organizing overseas exhibitions, conducting market research for overseas business, establishing price supervision systems for raw materials and products, as well as product development and promotion.
Experience
From 2023 to 2025, I worked as a Market & Product Specialist at Intco Industrial Co., Ltd. in Shanghai, a company in the plastics and materials sector. My role spanned three main areas: international exhibition management, global market research, and product development.
Global exhibition management
• Optimized overseas exhibition strategy during the company's export transformation. Established a structured research and evaluation process for international trade shows, independently applied for industry-leading exhibitions in target markets, and liaised directly with overseas organizers to bypass domestic intermediaries. This significantly improved application efficiency and enhanced brand visibility in international markets.
Global Pricing Intelligence
• Built a global pricing intelligence system for PS、PET from scratch by integrating multi-source market data, supplier quotes, transaction prices, and landed cost components.
• Collaborated with IT to automate price monitoring and monthly updates across multiple regions, enabling scalable and data-driven pricing decisions.
• Conducted cross-regional price benchmarking and cost structure analysis to support multi-regional pricing strategy and profitability optimization.
Market Research Reports
• Developed a structured top-down analysis framework, starting with macro-level industry evaluation, including global market distribution, trade patterns, key competitor regions, and risk-opportunity assessment across different markets. Identified high-potential target markets based on sustainability of growth, market concentration, pricing competitiveness and differentiated competitive advantages.Further conducted micro-level analysis of target industries and customer segments, defining customer personas, purchasing preferences, and localized value propositions. Formulated differentiated go-to-market strategies tailored to specific regional market characteristics.
